VieVie Healthcare

People often overact or overthink when they have a health worry. Going to the doctor takes time and googling just feeds the anxiety, making the situation even more dramatic. This is where the VieVie Healthcare app comes in - Providing real time advice from real doctors to help alleviate the worry. However, VieVie was flying under the radar of many and needed a visibility boost to help more people get their health concerns under control

Challenge

Parodying scenes from Korean drama programmes, we grabbed attention through six-second videos and social media posts on Vietnam’s most popular social channels, urging people to turn off the drama with VieVie

Idea

Turn Off The Drama

Möbius
Möbius
Möbius
Möbius

KV series for VieVie Healthcare’s app with the concept "Turn Off The Drama"

KV series for VieVie Healthcare’s app with the concept "Turn Off The Drama"

"Turn Off The Drama" Case study summary

"Turn Off The Drama" Case study summary

"Turn Off The Drama" Case study video

"Turn Off The Drama" Case study video

These shifts translated into measurable improvements:

+2M

+2M

Impressions

+25K

+25K

New app users after 2 months

#1

#1

Trending app on Google Play

Next Project.

Next Project.

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

HO CHI MINH CITY,
HO CHI MINH CITY,