People often overact or overthink when they have a health worry. Going to the doctor takes time and googling just feeds the anxiety, making the situation even more dramatic. This is where the VieVie Healthcare app comes in - Providing real time advice from real doctors to help alleviate the worry. However, VieVie was flying under the radar of many and needed a visibility boost to help more people get their health concerns under control
Parodying scenes from Korean drama programmes, we grabbed attention through six-second videos and social media posts on Vietnam’s most popular social channels, urging people to turn off the drama with VieVie





These shifts translated into measurable improvements:
Impressions
New app users after 2 months
Trending app on Google Play
