Decades after the Vietnam War, vast areas of land remain contaminated by Agent Orange, a toxic herbicide that destroyed ecosystems and poisoned soil. This contamination made millions of hectares of land unsafe, infertile, and unusable for food production
To turn unusable Agent Orange land into usable land by planting inedible Jatropha, whose harvest can be used to create biodiesel
Trials were conducted to determine whether Jatropha could grow on Agent Orange affected land. It not only survived, it thrived. Direct mail, posters, town hall meetings, and on-the-ground activations were used to engage rural communities and local leaders
Many areas around Agent Orange land are poor and have low literacy levels. Only by physically growing the plants could communities be convinced that the solution would work
These shifts translated into measurable improvements:
Plants planted
Families employed
