Santen

What most people aren’t aware of is how hard their eyes are put to the test every day

Challenge

Just like your body, your eyes work nonstop. And if your body deserves rest, your eyes do too. Your eyes are constantly under pressure and they deserve care, recovery and downtime

Insight

Beyond providing an effective solution, the brand takes on a supportive role: Reminding people to pause, reset, and give their eyes the break they need, with easy tips and everyday practices

Idea

Eyes Deserve A Break

Always-on educational content about dry eye disease on the Santen fanpage

Always-on educational content about dry eye disease on the Santen fanpage

"Eyes Deserve A Break" TVC

"Eyes Deserve A Break" TVC

"Eyes Deserve A Break" TVC

"Eyes Deserve A Break" TVC

These shifts translated into measurable improvements:

+3.7M

+3.7M

Reach

+4.7M

+4.7M

Impressions

+140K

+140K

Engagement

Next Project.

Next Project.

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

HO CHI MINH CITY,
HO CHI MINH CITY,