Because the Meningococcal B vaccine is not part of the mandatory immunization schedule, most parents are simply unaware that their child should be vaccinated at such an early stage
From health and happiness to education and future careers, we reframed vaccination as a way to protect not just a child’s present but everything they are yet to become
Without protection against Meningococcal B, a baby may risk missing out on critical opportunities for healthy growth and development
By tailoring messages to each stage of the parental decision journey, the campaign worked to overcome emotional hesitation and practical barriers
