Increase brand awareness and sales for Odistad 120, while educating consumers on safe, effective, and sustainable weight loss
For people living with excess weight, the burden is double:
Physical burden: On the body, health and daily movement
Mind burden: Constant judgement, measurements and pressure from beauty standards
Odistad reframes weight loss as more than just losing weight and help patients to let go of both burdens by introducing the lifestyle to lighten up these two burdens
TikTok video: Various KOLs (lifestyle, beauty, food) show their commitment to “Lighten Up, Live Well” by a bold act - Cutting the tape measure in half to say goodbye to measurement obsession and mental pressure. Odistad 120 appears as both medical support and emotional reassurance throughout their journey
Social media: On brand fanpage, we launch series contents of lifestyle and education on “Lighten Up, Live Well" - The balanced and healthy weight loss
In partnership with nutrition expert Dr. Minh Hạnh, we hosted a live Q&A to address real questions about healthy, sustainable weight loss
