Organon

Young women, especially from second-tier cities or remote areas in Vietnam are still embarrassed to ask questions about their reproductive health. This silence contributes directly to low contraceptive awareness and widespread EC overuse

Challenge

"Hello Mimi" Case study summary

"Hello Mimi" Case study summary

In partnership with FPT Software, we created Mimi, a virtual assistant designed to feel like a true friend. Mimi responds with empathy, clarity, and medical credibility, gently answering sensitive questions about women’s health and contraception. She is available across multiple platforms, including websites and Zalo Mini Apps, making support accessible, private, and judgment-free

The Execution

Next Project.

Next Project.

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

© 2005-26

Share your email and our team will drop by with some fresh perspectives. We’d love to connect and hear about your next healthcare campaign

HO CHI MINH CITY,
HO CHI MINH CITY,